Okay friends, I love you! You’re over there posting your videos in your cute gym attire and your kids bouncing around with anticipation in the background waiting to plop buckets of ice cold water over your heads. The idea behind this trending #IceBucketChallenge is an epic marketing tactic and it’s hysterical to watch you all squirm, but I decided to forgo the challenge.
I was challenged and well ice water on my head doesn’t really do anything for the cause, so I’m going to take my ice and keep my drinks cold. I’m not a party pooper though, you see I decided instead of standing in the heat and pouring ice water over my head – I would donate to the cause and share a little about ALS.
When I first spotted this challenge trending, I googled ALS (Amyotrophic lateral sclerosis) also known as Lou Gehrig’s Disease. ALS is a disease that affects the brain and the spinal cord. ALS is a progressive degeneration of the motor neurons in your body that leads to loss of muscle movement, which becomes aggressive paralyzing the body and eventually leading to death.
ALS is more common in people 40-70, and affects about 30,000 Americans. There is currently not a cure for ALS, although the FDA has approved a drug that will slow the effects.
I challenge you to not only take the ALS Ice Bucket Challenge, but DONATE to ALSA.ORG.
Spread the love, support the cause.