Bebe Sunglasses Launch with the sexy Nina Agdal, the face of bebe. The brand’s sunglass launch and Spring camaign was held last Friday in Miami at the bebe store. Sports Illustrated cover girl Nina Agdal signed autographs for fans who were lined up around the block. Nina Agdal also modeled the new eyewear collection
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Nina was joined by the brand’s CEO Steve Birkhold, Jeaninne Howard, and Real Housewives of Miami Adriana De Moura, Alexia Echevarria & Marysol Patton. Guests listened to music all night, tried on sunglasses, ate light bites and sipped on pink lemonades and mojitos from Miami Cocktail Company. After the in-store event the night continued for Nina and bebe, who attended an after-party at the Wall at W South Beach.
ABOUT THE SUNGLASS LAUNCH
bebe Launches Eyewear for Spring/Summer 2014
For spring/summer 2014, bebe is introducing a sun collection of eyewear that revitalizes timeless shapes and offers new interpretations on the classics. Punctuated colors and mirrored lenses are incorporated into signature aviators, full volume glam shapes are subdued with marbled tortoises with understated hues, and the play on plastic vs. metal is prevalent within each release.
“bebe is a lifestyle brand, and aside from our apparel, non-apparel is a big part of our business,” says Steve Birkhold, CEO. “Launching sunglasses was a natural next step in expanding our accessories collection and rounding out our girls’ lifestyle needs. We wanted to create a collection that revitalizes timeless shapes and offers new interpretations on the classics – something that our bebe girl can have some fun with.”
The collection will range from $68-$88, and will be available in-stores nationwide and on www.bebe.com.