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Turning your Blog into a Business

Turn your blog into a business

Follow these simple steps to turning your blog into a business. The hobby of blogging is fulfilling and very therapeutic for a lot of people.  As a blogger you can easily find that blogging has it’s perks and also has the ability to garner you an income if you push past having a hobby blog.  If you have been thinking about how to transition your own blog into a business and earning an income keep reading. 


Find your niche – Questions to ask yourself when discovering your niche.  

What is your primary focus of your blog?

What topics will you focus on?

Try to hone in on a niche that fits the scope of what you will be talking about. 

Goals – Write them down and take them seriously.  Give yourself timelines to meet these.

Have writing goals and push yourself to meet them.

Take courses on writing, blogging, SEO, the legal side of blogging, anything to keep you going to the next level.

Costs – keep track of all money going out and all money coming in.

Save receipts on everything that pertains to your blog and posts.  This will help you see the reality of turning this into a business.

Editorials – Whether you plan to write a daily post or twice a week.  

This is a key point in turning your blog into a business, give your readers something to look forward too.

Set an editorial schedule and stick to it.

Editorial calendars are great for keeping track of what needs to go out and when.

Schedule guest posts.

Pull old posts, refresh them and re-publish.  (Don’t change the perma-link but change the publish date and rework material in post).

Monetize – But don’t settle.

Affiliates, banner ads, try different ways to monetize but don’t settle and don’t be afraid to try something new.  And please don’t fill your site with a bunch of spammy looking ads.  Throwing affiliate links in here and there is fine, but overloading your blog with affiliate links at every turn is crap.  If you are not making an income with your monetization choice, drop it like a bad habit.  It’s not worth your time.

Your Voice not theirs

Don’t conform to being a robotic voice.  Say what’s on your mind, speak as if you are speaking to your bestie and keep the mood of a friend to friend conversation.  This is your world and your readers will appreciate your honesty (or they will leave) which in that case good riddance.  Don’t write for others write for yourself.

Media Kit – Set standards

Have a media kit that includes a few sentences about your blog and what your goals are.  Include what you offer on your blog, sponsored posts, reviews, etc. Fee’s you charge or minimum product required.  Links to your social sites and site stats.

Don’t forget not to blog for free.

Be organized – Keep it all together

Anything and everything blog related should be kept together and organized. Write it down, add it to your calendar, file it away for the year.  The key to successfully turning your blog into a business is having a system in place. Have a tangible set of notes, to do lists and payments going in and out.


Do you have any tips to share on turning your blog into a business?

Michelle Cantu is a digital influencer who built a thriving community dedicated to supporting parents and inspiring moms to stretch their dollar. Michelle homeschools her 4 kids and lives right outside of San Antonio, Texas.

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