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Stop Hair Color from Fading with Nexxus #ColorAssure

This post is sponsored by Nexxus through Condé Nast. #ColorAssure 


My hair is blah… most of the time.  I apologize to my hair for my lack of creativity.  I do so much to damage my hair, but not enough to really take care of it.  Enter the Nexxus Color Assure line.  I just had my hair colored using mahogany 5WR.  After  my ombre bleached locks started to fizzle out, I wanted something vibrant that would withhold the color and not fade.  My usual colored hair will start to fade in about three weeks, give or take depending on how many washes and dips in the pool I have.  The Nexxus Color Assure line is an oil-infused color care system by Nexxus, that provides 2X longer color protection.

ThePre-Wash Primer is a secret weapon for anyone looking to maintain that vibrant, just left the salon color.  It is formulated to keep your color vibrant and prevent fading.  After my hair has been colored and styled I make sure not to step in the shower without using the pre-wash primer.  The pre-wash primer produces a barrier around dry hair that seals it and protects my strands from fading in the water. It also leaves my hair looking shinier and feeling silky smooth.  Sulfate-free and infused with a blend of clear oils, including almond, coconut and argan oil.

• Almond oil is known to lock in moisture, nourish hair and reduce breakage

• Coconut oil is known to provide softness and elasticity

• Argan oil is known to improve shine and vibrancy

• White Orchid Extract is known to provide moisture and works to seal and protect hair by repelling water** and keep it from entering the core.

nexxus hair care

I then use the Nexxus Color Assure Vibrancy Retention Shampoo and Conditioner and finish with Nexxus Color Assure Glossing Tonic.


Available at mass retailers, select drugstores and supermarkets nationwide.  The line contains Nexxus Color Assure  Pre-Wash Primer, Shampoo, Conditioner, and Glossing Tonic.    Connect with Nexxus on Twitter @nexxushair


Michelle Cantu is a digital influencer who built a thriving community dedicated to supporting parents and inspiring moms to stretch their dollar. Michelle homeschools her 4 kids and lives right outside of San Antonio, Texas.

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