NoFollow or DoFollow? What does it mean

What is dofollow?

Dofollow is simply an attribute that tells the search engine spiders to “crawl this link”.  You do not need to add any verbiage to a hyperlink to make it a dofollow.  As long as your link does not include : rel=”nofollow” in the html of the link, it is a dofollow link.

What is noFollow?

NoFollow is a hyperlink value that tells search engines not to pass on any credibility or influence to an outbound link.

• Will increase search engine rankings of that link.

When to  use nofollow links:

• Make your blogs comment section nofollow. Most plugins do this for you.  Spammers will clog up your comments with their link backs trying to steal your link juice to give their site higher rankings.

• Paid Links, when someone is paying you to add a link to your site, they are essentially paying to build a higher rank. Google’s recommendation never dofollow links for a paid post.  It could essentially hurt your rank to do paid follow links.  {I am very picky if I chose this option and will offer a stipulation of a 30day dofollow, link}.

• Affiliate links should always be nofollow links. This is the same as a paid link.

• Nofollow links are good and good to get.  You need an equal amount of these to “look good”  even though they don’t give you pull in the world of page rank, they do increase your anchor text links (think alexa.com rankings).

When to use dofollow links:

• Guest postings.

• Exchanging links with others. 

• Promoting a brand that you want to get higher on google search engine.