Marketing your business is one of the most important steps you will take as an owner. Whether your brand is huge or small the steps you take to get your business out there is something you should make a priority. The great thing about marketing is you don’t have to invest a ton of money either. Obviously it cost money to make money, and yes there is a way to make a million.
7 Tips to Effectively Marketing any Business
Target Audience
Figure out who exactly you are selling too. What ever your business is, think about your customer. Age range, gender, are they parents, children, etc. This will steer you in the direction to focus on your marketing tactics. Keep your audience in mind when doing any marketing related tactics. You want them to notice you.
Branding your Business
Design a logo, theme and tagline that you want to represent your business. Keep it consistent and use these whenever you are representing your business. Blog, social sites, business cards, keep it all consistent.
Who and What is Your Business
This has to be the hardest part for me. What do you want your business to represent? For me, my blog is my business. Crafting three – four sentences about what your business is and what it represents is part of great marketing. You want to have this “on” you whenever someone asks about your business.
Get Social
Make yourself available on social sites. Facebook, twitter, instagram and google + are great sites to promote your business. It takes one post a day on each to keep yourself in the loop. If you don’t feel you have the time to keep up with social networks, hire yourself a VA or social site manager.
Marketing Material
Make your business part of who you are. Have killer business cards, banners, stationary, refrigerator magnets, etc. that speak to your target audience. I have been using Signazon to take care of my printing needs. You can easily customize pre-made designs or completely curate your own in minutes. The customer service is also a click or phone call away, I was able to have business cards overnight-ed to me for an event at a moments notice.
Network
Now that you have marketing material get out there and personally introduce yourself to your target audience and don’t forget to give them that business card of yours. Shake hands, share your business and get your brand out there.
Follow Up
Once you have made a connection whether it be a customer or potential business client, always follow up. You should be getting their email address and mailing address and also make sure they know how to reach you. Send out a monthly newsletter, special coupon, sale or other reason for them to come back to you. Business clients should get a follow up phone call to connect on any potential collaboration.
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